Small business makes up a huge part of the global economy. Based on a new survey of U.S. small businesses sponsored by Symantec and the National Cyber
The Internet is a vast gateway that provides great potential for businesses. More small businesses today use networks and the Internet as vital business tools to find new customers, and serve existing customers more effectively.
Strategic Research Corporation reported that seventy (70%) percent of small firms that experienced a major data loss went out of business within a year. In a related survey by Insight UK, thirty-seven percent (37%) of respondents admitted that they backup their files only once a month. Some, unbelievably, never back up at all. Some of these small online businesses don’t even install anti-virus software and anti-spyware in their computers.
Internet security threats can severely impair business operations, affecting profitability and customer satisfaction. Businesses lost huge amounts of money to
Small businesses are attractive to
A closer look reveals that most small businesses lack effective protection from attackers and other
A firewall coupled with anti-virus software and spyware are not sufficient protection against the web threats and email threats of today. Other factors such as data loss due to hardware failures, proper backup procedures and disaster recovery, are also often overlooked.
In other cases, management views information security as a cost that can be cut during difficult financial times, only to create the potential to suffer significant losses in the long run. Brad Dinerman, founder of the National Information Security Group, states that, “When economic circumstances look dire, it is easy to turn security into a checklist item that keeps being pushed back. However the reality is that, in such situations, security should be a primary issue. The likelihood of threats affecting your organization will probably increase and the impact can be more detrimental.”
Online technology, particularly social media, creates a myriad of challenges and problems for businesses. In small business marketing, promotion through social marketing, such as Facebook, Twitter and Google+ is becoming a huge trend. Online businesses realize the affordability and ease of use of these channels and are using them as promotional tools.
Unfortunately social networking, as well as other emerging technology such as smartphones and tablets, provide avenues of potential threats and attack. Social networking platforms provide
Ensuring the security of business networks while utilizing the benefits of social networks and mobile technology becomes a challenge for business owners.
Strengthening Internet Security
Security threats are continually evolving – as threats change, and new threats appear. The continuously increasing level of security threats makes it imperative for small businesses to increase their level of security knowledge and investment.
Fortunately, there are also a variety of ways to protect your business from Internet security threats. Investing in reliable
Developing a security policy that can easily be updated and enforced is important. It is also vital to focus on network security prevention such as educating staff on safe web usage, choosing secure passwords, empowering your staff with the best practices and guidelines, keeping PC and network security up to date, and limiting exposure through content filtering.
Security is not an option for businesses, but a necessity. Information security is not a one-time project. It is an ongoing process that requires continual monitoring and updating.