Websites can be a headache, but are vital to the functionality, growth, and sustainability of your company. Everything from business communication to public interaction can be channeled through your online presence and capabilities. While managed hosting services can initially seem expensive, they are well worth the investment for several key reasons.
Your Image, Your Brand
When a potential customer is browsing your website, they are looking for information. A strong site presents your information in an accessible design. After all, one of the easiest ways to read the latest company news, developments, and progress should be to access this profile hub online. Speaking of profiles, don’t forget about all those social media profiles and supplemental online PR work that can go into your online image.
This is the way that potential investors, customers, and employees will interact with your company. It needs to be reliable and convey a sense of the company’s personality and ability. If you’re a design firm, for example, you want a website that is ultra modern and sleek, while showing off your work with what seems like casual ease. The backbone of these functions, from parallax sliders to modern landing pages that require constant coding tweaks, can all be worked into the right kind of managed hosting services.
IT and Issues
A good service provider will offer you a high caliber of customer support. Even simple issues should have ticket turnaround times of less than a couple of days. If something were to go wrong with your website today, could you have it fixed in such a short period of time?
You have to keep in mind that every moment that your website is down or malfunctioning, you could be losing a potential investor. Your online performance, from your SQL Database response times to the functionality of your servers, is essential to your company’s success. Find out what kind of performance your business needs and demand no less.
Upgrades, Evolution, and More
Finally, we’re all aware, or at least our wallets are painfully aware, of the rapid advancement of technology. It’s difficult to keep up with the trends in smartphone and computing technology, let alone the backend production of hardware like servers, cabling, and more. This industry regularly sees dramatic new implementation on a massive scale. For example, a company that owned and operated a website of 100,000 monthly visitors in 2010 needs 1/10th the overhead costs for website maintenance today. This is because of a massive uptake in cloud storage and computing capability that was unavailable in 2010.
To stay up-to-date on all trends and safe from potential cyber security risks, consider hiring an expert in managed hosting services.