There is a big chance that your website is vulnerable and open to potential security holes. In these circumstances, you have to wonder if your website data is safe. Potential buyers look for websites that demonstrate a sense of security and trust. Consumers are aware of online scams and want to be certain that their information is stored away safely at the sites they visit, like yours.
If you are a website owner you know that plenty of visitors leave websites without buying anything. One reason for this is these visitors are uncertain about how genuine the website they are looking at is and then decide to look elsewhere, where a better sense of trust is demonstrated. Since you probably have spent a lot of time, energy and money to attract visitors to your website, it is better to tackle these issues so you’ll convert more visitors to paying customers.
Are you doing anything about this? Tackling these issues head-on ensures that your website attracts more traffic and your revenue increases. Online shoppers are very cautious and smarter, and understand Internet world. They do not necessarily fall prey to scammers or shoddy merchants and spammers as often as they used to; back when the Internet world initially began. Website owners put customers at risk without the relevant security in place. It is imperative that you earn the trust of your customers. The more they trust you, the more they buy from you. This increases online sales conversions very quickly. It’s that simple.
Website owners need to address certain issues which can result in potential threats and can do a few basic things like checking their current website software or scripts are up to date and determining if their server or shared web hosting is secure.
An easy way to do this is to sign up for security verification service, which boosts your sales conversions by allowing you to show a security verification seal of approval, while also checking the security of your website. A third party seal on your website gives assurance to a visitor that your website is safe from potential threats like holes, worms and hackers – which is instant credibility in a visitors eyes.
However before a web seal is displayed on your website, a security assessment is first done. An evaluation must be conducted to determine that your website has not already been hijacked and is not prone to potential violation. At the completion of this security assessment, a web seal is provided to you so you can display it on your website. Seals like this will attract customers to your website and will increase the confidence they need to buy your products and services.